'I strongly believe in Connect2Teach's mission to democratize knowledge' - Connect2Teach Expert
A top-5 business school in the UK wanted to connect with industry experts to develop a case study and video content for an online digital marketing course. It was for an executive education course focused on the use of digital marketing in the EMEA region.
We connected them with Cecile* - Former Director, Digital Demand Centre (EMEA) of a global IT company within a week. She had 25 years of global industry experience and had delivered keynotes at various conferences. She was excited about sharing her expertise and exploring teaching as a medium to connect with students and industry professionals.
She was able to contribute to the course by not only bringing in industry examples but by also helping update the curriculum in line with industry practices. For example, the curriculum originally taught 5 P's and she revised it to include 7 P's.
Cecile* has gone on to deliver guest lectures at other Business Schools and became a champion of the Connect2Teach mission. The expert has now delivered over 15 hours of lectures and also supported content development.
With a stronger teaching profile, Cecile* is now being considered for longer engagements with leading universities.Takeaways:-