Winnie Palmer Director Digital Demand Centre | Hewlett Packard Enterprise, London, United Kingdom www.hpe.com/

AREA OF EXPERTISE

Strategic Planning E-Commerce Entrepreneurship Branding Performance Management Strategy Marketing Coaching Innovation Internet IT Online Marketing Marketing Strategy Digital Strategy Digital Marketing Business Development Digital Media Online Advertising Social Media Marketing Web Analytics Campaign Management Team Management Marketing Analytics Digital Transformation

ABOUT

Long Term, Short Term
Online & In-Person
5 to 10 years
Digital Demand Centre
Both (Individuals & Institutions)
London, Cambridge, Oxford
Guest lecturer, Speaker, Workshop Delivery, Visiting lecturer
Undergraduate Students, Graduate Students , Professionals- Senior Management, C-Suite
Delivery
• Delivered Talk at Brand2Global, London, United Kingdom on 24/7 Global Marketing: What's Next? • Delivered Talk at Internet Retailing Summit 2017, London on Keynote on Digital Transformation • Delivered Talk at Festival of Marketing, London, United Kingdom on The best way for brands to build a believable story • Delivered Talk at DigitasLBi New Front, London, United Kingdom on Make internet great again • Delivered Talk at Oracle EU Data Summit, London, United Kingdom on The new possible: relevant reach • Delivered Mentoring at Chartered Institute of Marketing, London, United Kingdom on Coaching students on the Marketing programme at CIM • Delivered Talk at 2nd Digital Marketing Innovation Summit, Amsterdam, Netherlands on Building a new global and digital brand - Hewlett Packard Enterprise • Delivered Talk at Beet.TV on Innovation & The Machine
 Director of Digital Demand Centre at Hewlett Packard Enterprise, London, United Kingdom from February 2016 - Present  Global Digital Marketing Director at Huawei Technologies, London, United Kingdom from December 2014 - February 2016  Head of Digital Media at Microsoft, London, United Kingdom from April 2014 - November 2014  Global Head of Digital Media at Nokia from January 2007 - April 2014  Managing Director at Bananaworks Communications Ltd, New Zealand from March 2004 - September 2006  Market Development Manager at Spark New Zealand, New Zealand from October 2001 - March 2004  Account Manager at McCann, Taipei City Taiwan from January 1997 - January 1999

Achievements and Expertise

Digital transformation

Digital transformation

Digital Transformation

Digital Marketing

Branding

Strategy

Management