Jaideep Prabhu Professor of Marketing Judge Business School | University of Cambridge https://www.jbs.cam.ac.uk/faculty-research/faculty-a-z/jaideep-prabhu/

AREA OF EXPERTISE

Marketing Business Models Innovation Business International Business Technology and Innovation Collaboration Competition Decision Making Design Education Emerging Markets Entrepreneurship Leadership Market Research Policy Product Development

ABOUT

NA
NA
More than 10 years
Judge Business School
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London, Bengaluru
Guest lecturer, Speaker
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Delivery
• Delivered TEDx at UCL on Frugal Innovation
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Achievements and Expertise

My research on frugal innovation.

My book on Jugaad Innovation.

PROFESSIONAL EXPERIENCE

Professor

January 2008 - Present (9 years ago)

Professor of marketing

January 2008 - Present (9 years ago)

Nehru Professor of Indian Business

January 2008 - Present (9 years ago)